Amid fierce competition in China’s booming electric vehicle (EV) market, domestic tire maker Linglong Tires has surged to prominence during the recent “618” e-commerce festival. According to JD.com, the brand’s transaction volume on the first day of the event skyrocketed nearly 30 times year-over-year, making it one of the standout performers in the auto aftermarket.

Linglong began developing EV-specific tires in 2021, and in 2024 alone, it supplied over 9.17 million tires for EVs — the highest volume among domestic suppliers. Major Chinese automakers like BYD, Hongqi, and Geely rely on Linglong for tire solutions tailored to EV demands, including low noise, durability, and smart safety features.

Its products integrate advanced technologies such as RFID tracking, self-healing compounds, “dandelion rubber,” and noise-reduction materials. The company operates seven global R&D centers and has been recognized by top European testing agencies like ADAC and Auto Bild, marking a breakthrough in the premium segment.

Through its exclusive partnership with JD Auto Services, Linglong’s product catalog grew from 120 to 300 SKUs in one year. Under China’s “old-for-new” subsidy policy, its premium “Linglong Master” series saw sales jump 280% year-on-year.

Experts say domestic brands like Linglong are shifting from competing on price to winning on innovation and quality — positioning themselves for global expansion amid the EV revolution.

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